SouthGate Church

Case Study:
The Turnaround

1. The Opportunity

When Pastor Kevin and I met in regards what could be done to give the branding a fresh start, a new look and attract new members to join. SouthGate Church sits at the south end of Fort Collins right before you leave the city. Its sits in the perfect place as a ‘gateway’ of sorts and also lies on a busy 4-lane highway.

There is a point a church reaches whereto membership grows older and a generation below somehow gets missed or is just missing. The new energy that SouthGate Church is working into not only the pastoral staff with the addition of the new student pastor, but new branding, identity and website.

3. Completion

The success of SouthGate’s brand strategy implementation plan involved the development of a multi-platform identity program.  The website is designed to not only communicate their mission, vision and values, but drive engagement and through their weekend service messages and events.  We developed brand identity elements, digital media, and identity collateral.

2. Our Process

The leadership of SouthGate Church wanted to retain the cross form of the logo but wanted to update the fonts to something more contemporary and up to date. After a few revisions we kept the cross form with the gate element around it, but updated the font for the text to Gotham moving from serif fonts to san-serif.

4. The Result

The result was an amazing brand and website with advanced components, a brand strategy guideline and the beginning of a cohesive brand across all mediums and events that SouthGate will put on.

Complete Corporate Identity

We Rethought Everything


Corporate Rebranding


Website Redesign

Day Turnaround

Amazing Result

Responsive Web Design

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

All he does is of high quality and exceeds expectations

“I can't say enough about Joe Vasquez and how much My Creative has meant to our church.  I was immediately drawn to Joe's infectious personality and his passion to help the local church fulfill God's mission.  He has a unique mix of creativity and skill, and a personable way of delivering it all.  He has revolutionized our church website, created sharp new graphics and logos, developed excellent printed materials for our guests, and has given us vision for how effective branding can help us grow disciples.  All he does is of high quality and exceeds expectations.  I highly recommend him to any church who desires to grow and reach more people.”

Pastor Kevin McGinley (& Cindy), Senior Pastor, SouthGate Church

Joe R. Vasquez

Principal Designer

What drives your life? Everyone’s life is driven by something. I am driven to help businesses and churches discover and uncover what lies beneath and what is the treasure in their own organization. I believe every single one of us has something unique that we were brought to this world to share with humanity.  For me, I am happy to help you find your purpose and bring it to the world. I love working with entrepreneurs and organizational leadership because each one has a different vision to fulfill on, and I have the gift of helping bring that out of them and present it to the world in a way that’s compelling, beatiful and yes, cool.

I want my visual design to look like this!

Working with me is eezy-peezy; seriously, give me a call and we can create some beautiful things together! What are you waiting for....?


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