One of the most interesting projects that a designer can take on is designing a logo. It can be fun & daunting to come up with logo options all the while knowing there is a bit of magic involved to please the client, appeal to the user, be loved by the designer and make a splash…yes, all at the same time. Seeing my designs printed, online and made into a window sticker on someone’s car is a little gratifying.
However, most of the time, a logo is not enough. More and more organizations are looking to have an identity that is consistent from one collateral item to the next. Here is where I also build identity systems as well.
This part usually starts after the logo is complete. The purpose of the identity system is to form a visual design around the logo — one that compliments the design thinking of the logo and offers a family of useful, flexible elements that will help to design marketing and business collateral.
Here are some examples: